Mediaholix Blog

[Webinar] Social Media Savvy 101: Facebook Content Strategy

Posted by Suzy De Line on Jul 17, 2017 3:59:44 PM

I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.)  But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.

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Topics: Content Strategy

Thought Leadership:  What is it and Should You Do It?

Posted by Suzy De Line on Jun 6, 2017 2:00:00 PM

Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal.  To best answer their question, we set about looking at all the best practices around this topic.

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How to set an ideal marketing budget? 5 Tips.

Posted by Suzy De Line on Jun 1, 2017 2:00:00 PM

This is the top question I get asked when meeting with new clients (startups, mostly!)

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Topics: marketing tips

What is message mapping and should you do it?

Posted by Suzy De Line on May 30, 2017 2:00:00 PM

A Compelling, Up-to-Date, Message Mapping = A Must Have Marketing Resource

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Topics: Contextual Marketing

Why are personas important?

Posted by Karen Atkinson on Apr 26, 2016 2:05:51 PM


Shakespeare - Just who were you supposed to be writing for...

Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.

We were going to write an article about how Shakespeare was great at writing for multiple personas. However we then came across Emily Nixʼs 2014 post entitled ʻShakespeareʼs Guide to Content Marketing for Multiple Personasʼ, and it is a great read. So we thought we would focus on other questions we get asked:

'Why are personas important?' and  'Why do you need them?'

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Topics: inbound marketing, personas


Posted by Karen Atkinson on Feb 19, 2016 8:01:44 PM

How is Conversion Rate Optimsation related to Click Through Rate?


What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to perform - well.

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Topics: inbound marketing, seo

How Social Media has Helped england rugby

Posted by Karen Atkinson on Feb 8, 2016 12:09:31 PM

How Social Media helped England Rugby get into the record books off the pitch.

This time last year, the Rugby World Cup was something to look forward to. As the host nation, we were going to do it bigger and better than anyone else, on and off the field.

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Topics: social media

Does Inbound Work? 4 Reasons Why I Certainly Think So.

Posted by Suzy De Line on Oct 8, 2015 6:33:48 PM


Head above water!  Breathe.  Reflect.

I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that makes sense and keeps us focused on doing the right things!


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Topics: inbound marketing

Contextual Marketing and Smart Landing Pages - 2 Best Practices 

Posted by Suzy De Line on Sep 4, 2015 9:24:55 PM

Here at Mediaholix Central, we get very excited when we see other marketers doing great work.   Read along as we give a quick shout out to 2 fellow marketers doing innovative work.

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Topics: inbound marketing, Contextual Marketing, Smart Landing Pages

3 Ways Your Community Manager Grows Your Business

Posted by Suzy De Line on Sep 3, 2015 6:24:42 PM

As companies strive to become more constantly connected and relevant to their customers via online communications, the point of connection is the individual usually known as  the Community Manager. Therefor as you can imagine, it is promising career path. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.


From talks with companies both large and small, we've learned how a good community manager can really move the needle on things from increasing brand sentiment to finding new customers.

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