I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.) But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.
Topics: Content Strategy
Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal. To best answer their question, we set about looking at all the best practices around this topic.
Topics: marketing tips
Topics: Contextual Marketing
Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how Shakespeare was great at writing for multiple personas. However we then came across Emily Nixʼs 2014 post entitled ʻShakespeareʼs Guide to Content Marketing for Multiple Personasʼ, and it is a great read. So we thought we would focus on other questions we get asked:
'Why are personas important?' and 'Why do you need them?'
How is Conversion Rate Optimsation related to Click Through Rate?
How Social Media helped England Rugby get into the record books off the pitch.
This time last year, the Rugby World Cup was something to look forward to. As the host nation, we were going to do it bigger and better than anyone else, on and off the field.
Topics: social media
Head above water! Breathe. Reflect.
I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that makes sense and keeps us focused on doing the right things!
Topics: inbound marketing
Here at Mediaholix Central, we get very excited when we see other marketers doing great work. Read along as we give a quick shout out to 2 fellow marketers doing innovative work.
As companies strive to become more constantly connected and relevant to their customers via online communications, the point of connection is the individual usually known as the Community Manager. Therefor as you can imagine, it is promising career path. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.
From talks with companies both large and small, we've learned how a good community manager can really move the needle on things from increasing brand sentiment to finding new customers.