Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal. To best answer their question, we set about looking at all the best practices around this topic.
Topics: marketing tips
Topics: Contextual Marketing
Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how Shakespeare was great at writing for multiple personas. However we then came across Emily Nixʼs 2014 post entitled ʻShakespeareʼs Guide to Content Marketing for Multiple Personasʼ, and it is a great read. So we thought we would focus on other questions we get asked:
'Why are personas important?' and 'Why do you need them?'
How is Conversion Rate Optimsation related to Click Through Rate?
How Social Media helped England Rugby get into the record books off the pitch.
This time last year, the Rugby World Cup was something to look forward to. As the host nation, we were going to do it bigger and better than anyone else, on and off the field.
Topics: social media
Head above water! Breathe. Reflect.
I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that makes sense and keeps us focused on doing the right things!
Topics: inbound marketing
Here at Mediaholix Central, we get very excited when we see other marketers doing great work. Read along as we give a quick shout out to 2 fellow marketers doing innovative work.
As companies strive to become more constantly connected and relevant to their customers via online communications, the point of connection is the individual usually known as the Community Manager. Therefor as you can imagine, it is promising career path. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.
From talks with companies both large and small, we've learned how a good community manager can really move the needle on things from increasing brand sentiment to finding new customers.
My dear friend Mary makes the best chocolate. From truffles to bars to dipped fruit, she has a unique gift.
Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a lovely store called Saratoga Chocolates where those of us who live nearby can stop by to stock up. And yes, she had a website to sell online.
However, in the face of Mobilegeddon she decided to update said site to make it mobile viewable and findable; and that's where this Mediaholix entered the picture as more than a customer.
As an inbound marketing geek, I knew that her site needed to immediately give visitors what they were looking for... immediate access to chocolate. (ok, and info about her and her business but mostly, chocolate.) And in addition to giving the customers the best experience, we wanted to give Mary her best option for hosting/running a site.
So who has the best e-commerce option for running an online chocolate shop? And how could we make sure she was also using best inbound marketing principals and still be found as one of the best chocolate shops in the San Jose Area?