Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how Shakespeare was great at writing for multiple personas. However we then came across Emily Nixʼs 2014 post entitled ʻShakespeareʼs Guide to Content Marketing for Multiple Personasʼ, and it is a great read. So we thought we would focus on other questions we get asked:
'Why are personas important?' and 'Why do you need them?'