I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.) But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.
Topics: Content Strategy
Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal. To best answer their question, we set about looking at all the best practices around this topic.
Topics: marketing tips
Topics: Contextual Marketing
Head above water! Breathe. Reflect.
I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that makes sense and keeps us focused on doing the right things!
Topics: inbound marketing
Here at Mediaholix Central, we get very excited when we see other marketers doing great work. Read along as we give a quick shout out to 2 fellow marketers doing innovative work.
As companies strive to become more constantly connected and relevant to their customers via online communications, the point of connection is the individual usually known as the Community Manager. Therefor as you can imagine, it is promising career path. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.
From talks with companies both large and small, we've learned how a good community manager can really move the needle on things from increasing brand sentiment to finding new customers.
My dear friend Mary makes the best chocolate. From truffles to bars to dipped fruit, she has a unique gift.
Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a lovely store called Saratoga Chocolates where those of us who live nearby can stop by to stock up. And yes, she had a website to sell online.
However, in the face of Mobilegeddon she decided to update said site to make it mobile viewable and findable; and that's where this Mediaholix entered the picture as more than a customer.
As an inbound marketing geek, I knew that her site needed to immediately give visitors what they were looking for... immediate access to chocolate. (ok, and info about her and her business but mostly, chocolate.) And in addition to giving the customers the best experience, we wanted to give Mary her best option for hosting/running a site.
So who has the best e-commerce option for running an online chocolate shop? And how could we make sure she was also using best inbound marketing principals and still be found as one of the best chocolate shops in the San Jose Area?
When people think of Content Marketing, one of the first best practices is to try and connect with the audience’s deepest needs, the individuals truest self. As Content Marketing Strategists, we love to highlight and salute great examples of authenticity in action.
Topics: Content Strategy
In Zen and the Art of Motorcycle Maintenance, the author Robert M. Pirsig's thesis is that to truly experience a fulfilling life, one must embrace the reality and requirements of the situation as it is, not as you wish it to be.
According to the author, such an approach would avoid a great deal of frustration and dissatisfaction common to modern life.
He obviously touched a deep spot as his book has sold over 5 million copies (after being rejected by a world record 121 publishers) and is considered an American Cultural icon. (Souce: Wikipedia)
In today's dizzying corporate environments, there are many truths we must face, and I've found the discipline of Inbound Marketing to be an amazingly apt guide. (I also adhere to some truth's from Zen Master Marie Kondo, though that's a blog post from a different day...)
Unfamiliar with the philosophy and principals of Inbound? Read on!
Topics: Intro to Inbound