At Mediaholix, we get very excited when we have "Aha!" moments around Content Strategy, and we know you do too. Whilst participating in an excellent content strategy MOOC on Coursera, we learned some very helpful tips to improve the quality of your audience engagement that we'd like to pass on.
Topics: Content Strategy
As digital marketers, we LOVE to see you our customers interacting with our content. A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.
In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...). With their expertly crafted video, they served up a well received wink and self referential nod to the selfie crowd.
Since we spend all day on the web (hazard of the job), we like to keep a folder of things that made us go "Well Done." And how churlish it would be to keep them to ourselves!
So, with no further ado, let us call out some of our favorites in the field of SEO/Inbound Marketing/ and the wild world of Content Marketing.
6 Easy Steps to Perfect Webpage Structure
In our last SEO related blog post, one of our "do's" (that can get you onto page 1 of Google searches) was to structure your pages well. Given the amount of requests we go on what that actually means, we thought a blog post was in order. (Your wish is our command, dear reader!)
Topics: social media
(or just the same old BS with some great new buzzwords?... read on!)