Mediaholix Blog

Need an ECommerce Storefront? My Week with Shopify (and Chocolate)

Posted by Suzy De Line on Aug 25, 2015 5:25:27 PM

My dear friend Mary makes the best chocolate.  From truffles to bars to dipped fruit, she has a unique gift.

Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a lovely store called Saratoga Chocolates where those of us who live nearby can stop by to stock up.  And yes, she had a website to sell online.

However, in the face of Mobilegeddon she decided to update said site to make it mobile viewable and findable;  and that's where this Mediaholix entered the picture as more than a customer.

As an inbound marketing geek, I knew that her site needed to immediately give visitors what they were looking for... immediate access to chocolate.  (ok, and info about her and her business but mostly, chocolate.)  And in addition to giving the customers the best experience, we wanted to give Mary her best option for  hosting/running a site. 

So who has the best e-commerce option for running an online chocolate shop?  And how could we make sure she was also using best inbound marketing principals and still be found as one of the best chocolate shops in the San Jose Area?

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Topics: Content and blogging, Intro to Inbound, online storefront, ecommerce

Content Marketing that Meets you Where you Are (i.e. at work!)

Posted by Suzy De Line on Aug 10, 2015 4:19:29 PM

When people think of Content Marketing, one of the first best practices is to try and connect with the audience‚Äôs deepest needs, the individuals truest self.  As Content Marketing Strategists, we love to highlight and salute great examples of authenticity in action.

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Topics: Content Strategy

Zen and the Art of Inbound Marketing: 3 Truths and How to Apply Them

Posted by Suzy De Line on Jul 23, 2015 7:31:00 PM

In Zen and the Art of Motorcycle Maintenance, the author Robert M. Pirsig's thesis is that to truly experience a fulfilling life, one must embrace the reality and requirements of the situation as it is, not as you wish it to be.

According to the author, such an approach would avoid a great deal of frustration and dissatisfaction common to modern life.  

He obviously touched a deep spot as his book has sold over 5 million copies (after being rejected by a world record 121 publishers) and is considered an American Cultural icon. (Souce: Wikipedia)

In today's dizzying corporate environments, there are many truths we must face, and I've found the discipline of Inbound Marketing to be an amazingly apt guide.  (I also adhere to some truth's from Zen Master Marie Kondo, though that's a blog post from a different day...)

Unfamiliar with the philosophy and principals of Inbound?  Read on!


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Topics: Intro to Inbound

6 Simple Content Strategy Tips for Passion Communities

Posted by Suzy De Line on Jun 26, 2015 2:11:00 AM

At Mediaholix, we get very excited when we have "Aha!" moments around Content Strategy, and we know you do too. Whilst participating in an excellent content strategy MOOC on Coursera, we learned some very helpful tips to improve the quality of your audience engagement that we'd like to pass on. 

 According to Randy Hlavac,  teaching from his highly regarded book Social IMC,  social communities can be classified into either Pasion or Trigger Event Communities. 

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Topics: Content Strategy

Creative Content Interactivity - Good to Great

Posted by Suzy De Line on Jun 17, 2015 1:57:00 AM

As digital marketers, we LOVE to see you our customers interacting with our content.   A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.

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Topics: inbound marketing, Content Strategy

Content Strategy Champion - Pizza Hut??

Posted by Suzy De Line on Jun 10, 2015 5:35:43 PM

In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...).  With their expertly crafted video, they served up a well received wink and self referential nod to the selfie crowd.

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Topics: social media, inbound marketing, Content Strategy

How to maximise inbound marketing at events

Posted by Karen Atkinson on Jun 8, 2015 9:00:00 AM

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Topics: how to generate leads for your business

5 Winners in the Mediaholix May Websites Sweepstakes

Posted by Suzy De Line on Jun 1, 2015 7:01:00 PM

Since we spend all day on the web (hazard of the job), we like to keep a folder of things that made us go "Well Done." And how churlish it would be to keep them to ourselves!

So, with no further ado, let us call out some of our favorites in the field of SEO/Inbound Marketing/ and the wild world of Content Marketing.

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Topics: SEO for your business, social media

6 Easy Steps to Perfect Webpage Structure

Posted by Suzy De Line on Jun 1, 2015 6:54:02 PM

6 Easy Steps to Perfect Webpage Structure

In our last SEO related blog post, one of our "do's" (that can get you onto page 1 of Google searches) was to structure your pages well.  Given the amount of requests we go on what that actually means, we thought a blog post was in order.  (Your wish is our command, dear reader!)

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Topics: how to generate leads for your business, SEO for your business, social media, inbound marketing

To Stream or Not to Stream (and if yes, with which app?)

Posted by Suzy De Line on May 23, 2015 1:13:00 AM

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Topics: social media

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