Mediaholix Blog

[Webinar] Social Media Savvy 101: Facebook Content Strategy

Posted by Suzy De Line on Jul 17, 2017 7:59:44 AM

I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.)  But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.

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Topics: Content Strategy

Content Marketing that Meets you Where you Are (i.e. at work!)

Posted by Suzy De Line on Aug 10, 2015 8:19:29 AM

When people think of Content Marketing, one of the first best practices is to try and connect with the audience‚Äôs deepest needs, the individuals truest self.  As Content Marketing Strategists, we love to highlight and salute great examples of authenticity in action.

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Topics: Content Strategy

6 Simple Content Strategy Tips for Passion Communities

Posted by Suzy De Line on Jun 25, 2015 6:11:00 PM

At Mediaholix, we get very excited when we have "Aha!" moments around Content Strategy, and we know you do too. Whilst participating in an excellent content strategy MOOC on Coursera, we learned some very helpful tips to improve the quality of your audience engagement that we'd like to pass on. 

 According to Randy Hlavac,  teaching from his highly regarded book Social IMC,  social communities can be classified into either Pasion or Trigger Event Communities. 

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Topics: Content Strategy

Creative Content Interactivity - Good to Great

Posted by Suzy De Line on Jun 16, 2015 5:57:00 PM

As digital marketers, we LOVE to see you our customers interacting with our content.   A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.

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Topics: inbound marketing, Content Strategy

Content Strategy Champion - Pizza Hut??

Posted by Suzy De Line on Jun 10, 2015 9:35:43 AM

In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...).  With their expertly crafted video, they served up a well received wink and self referential nod to the selfie crowd.

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Topics: social media, inbound marketing, Content Strategy

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