My dear friend Mary makes the best chocolate. From truffles to bars to dipped fruit, she has a unique gift.
Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a lovely store called Saratoga Chocolates where those of us who live nearby can stop by to stock up. And yes, she had a website to sell online.
However, in the face of Mobilegeddon she decided to update said site to make it mobile viewable and findable; and that's where this Mediaholix entered the picture as more than a customer.
As an inbound marketing geek, I knew that her site needed to immediately give visitors what they were looking for... immediate access to chocolate. (ok, and info about her and her business but mostly, chocolate.) And in addition to giving the customers the best experience, we wanted to give Mary her best option for hosting/running a site.
So who has the best e-commerce option for running an online chocolate shop? And how could we make sure she was also using best inbound marketing principals and still be found as one of the best chocolate shops in the San Jose Area?