Mediaholix Blog

Why are personas important?

Posted by Karen Atkinson on Apr 26, 2016 2:05:51 PM


Shakespeare - Just who were you supposed to be writing for...

Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.

We were going to write an article about how Shakespeare was great at writing for multiple personas. However we then came across Emily Nixʼs 2014 post entitled ʻShakespeareʼs Guide to Content Marketing for Multiple Personasʼ, and it is a great read. So we thought we would focus on other questions we get asked:

'Why are personas important?' and  'Why do you need them?'

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Topics: inbound marketing, personas


Posted by Karen Atkinson on Feb 19, 2016 8:01:44 PM

How is Conversion Rate Optimsation related to Click Through Rate?


What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to perform - well.

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Topics: inbound marketing, seo

Does Inbound Work? 4 Reasons Why I Certainly Think So.

Posted by Suzy De Line on Oct 8, 2015 6:33:48 PM


Head above water!  Breathe.  Reflect.

I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that makes sense and keeps us focused on doing the right things!


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Topics: inbound marketing

Contextual Marketing and Smart Landing Pages - 2 Best Practices 

Posted by Suzy De Line on Sep 4, 2015 9:24:55 PM

Here at Mediaholix Central, we get very excited when we see other marketers doing great work.   Read along as we give a quick shout out to 2 fellow marketers doing innovative work.

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Topics: inbound marketing, Contextual Marketing, Smart Landing Pages

Creative Content Interactivity - Good to Great

Posted by Suzy De Line on Jun 17, 2015 1:57:00 AM

As digital marketers, we LOVE to see you our customers interacting with our content.   A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.

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Topics: inbound marketing, Content Strategy

Content Strategy Champion - Pizza Hut??

Posted by Suzy De Line on Jun 10, 2015 5:35:43 PM

In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...).  With their expertly crafted video, they served up a well received wink and self referential nod to the selfie crowd.

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Topics: social media, inbound marketing, Content Strategy

6 Easy Steps to Perfect Webpage Structure

Posted by Suzy De Line on Jun 1, 2015 6:54:02 PM

6 Easy Steps to Perfect Webpage Structure

In our last SEO related blog post, one of our "do's" (that can get you onto page 1 of Google searches) was to structure your pages well.  Given the amount of requests we go on what that actually means, we thought a blog post was in order.  (Your wish is our command, dear reader!)

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Topics: how to generate leads for your business, SEO for your business, social media, inbound marketing

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