Mediaholix Blog

Need an ECommerce Storefront? My Week with Shopify (and Chocolate)

Posted by Suzy De Line on Aug 25, 2015 5:25:27 PM

My dear friend Mary makes the best chocolate.  From truffles to bars to dipped fruit, she has a unique gift.

Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a lovely store called Saratoga Chocolates where those of us who live nearby can stop by to stock up.  And yes, she had a website to sell online.

However, in the face of Mobilegeddon she decided to update said site to make it mobile viewable and findable;  and that's where this Mediaholix entered the picture as more than a customer.

As an inbound marketing geek, I knew that her site needed to immediately give visitors what they were looking for... immediate access to chocolate.  (ok, and info about her and her business but mostly, chocolate.)  And in addition to giving the customers the best experience, we wanted to give Mary her best option for  hosting/running a site. 

So who has the best e-commerce option for running an online chocolate shop?  And how could we make sure she was also using best inbound marketing principals and still be found as one of the best chocolate shops in the San Jose Area?

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Topics: Content and blogging, Intro to Inbound, online storefront, ecommerce

Zen and the Art of Inbound Marketing: 3 Truths and How to Apply Them

Posted by Suzy De Line on Jul 23, 2015 7:31:00 PM

In Zen and the Art of Motorcycle Maintenance, the author Robert M. Pirsig's thesis is that to truly experience a fulfilling life, one must embrace the reality and requirements of the situation as it is, not as you wish it to be.

According to the author, such an approach would avoid a great deal of frustration and dissatisfaction common to modern life.  

He obviously touched a deep spot as his book has sold over 5 million copies (after being rejected by a world record 121 publishers) and is considered an American Cultural icon. (Souce: Wikipedia)

In today's dizzying corporate environments, there are many truths we must face, and I've found the discipline of Inbound Marketing to be an amazingly apt guide.  (I also adhere to some truth's from Zen Master Marie Kondo, though that's a blog post from a different day...)

Unfamiliar with the philosophy and principals of Inbound?  Read on!

 

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Topics: Intro to Inbound

Is Growth Hacking the New Black?

Posted by Suzy De Line on May 21, 2015 10:31:00 PM

(or just the same old BS with some great new buzzwords?... read on!)

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Topics: Content and blogging, how to generate leads for your business, Intro to Inbound

Spring Cleaning Your Marketing Closets

Posted by Suzy De Line on May 8, 2015 9:28:00 PM

As you approach the completion of winter/spring programs, do you feel a somewhat overwhelmed?   

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Topics: Content and blogging, SEO for your business, social media, Intro to Inbound

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