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Andrea Holmes

Andrea Holmes

Recent Posts

What's a Persona and Why do we use them?

If you work in marketing or sales then there's a pretty good chance you use and understand the need for defining personas and therefore know how effective they are for creating your product offer and attracting new clients. There's no doubt that...

Does Blogging Really Work?

It would seem these days that everyone is writing blogs, whether it's in the style of a personal journal, a means of being an influencer and creating a following or as a vehicle to promote a business, service or product. We're all being urged to...

Starting with Inbound

So there’s a new way to generate leads for your business which for those hardened sales professionals may seem slightly counter intuitive. But it’s true, read on, inbound is here, cold calling and email spamming are a thing of the past.