Can Social Media Increase marketing leads to my website?
I come across many business owners who ask "how social media can increase marketing leads for my business" and find social media a big drain of resource with little measurable benefit to show from their investment. So I have taken it as a Mediaholix duty to investigate and demonstrate the power of Social Media on a website and whether it can increase marketing leads to your website.
- Work out who you want to visit your website, create a persona for them, key traits, their pain points and where they are going to 'hang out' on line
- Respond to their pain points, create a blog article that solves a burning issue they may have, optimise it for SEO
- Post that article (the link) onto social media - use an image for all and tag the image
- Track how effective it is in google analytics
- Repeat with a similar topic but slightly different keyword the following week
Use your social media to reinforce your search terms, distribute your content and gain active followers.