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Creative Content Interactivity - Good to Great

Posted by Suzy De Line on Jun 17, 2015 1:57:00 AM

As digital marketers, we LOVE to see you our customers interacting with our content.   A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.

But we hunger for more!  To help you imagine how that could look for you, your friendly neighbo(u)rhood Mediaholix would like to highlight a few examples of best practices  (we do love best practices in content and design). The below content shines for allowing its audience member to get involved (and get rewards) at increasing levels.

Starting small - we highlight the Every Day is Tax Day people who let you enter annual salary and a year to see where your tax dollars go.  It is very highly illustrative of how your money goes to support government programs. The only interactivity it asks is for you to enter a few values.  

Watch Dog: Digital Shadow video game set up

Amping up "ask" in terms of user input, but giving a pretty big bang for your buck, is the setup for Watch Dogs - The Digital Shadow.  (note, potential time sink!!)  The information shared about yourself, and your friends is *riveting*.  And, if you are a potential player of their game, you've already created a character whose narrative you can strongly identify with.

Finally, we urge you to consider letting your audiences get into the driver's seat of your business and use your services.  This example called SPENT is an online game about surviving poverty and homelessness. Created by ad agency McKinney for pro bono client Urban Ministries of Durham, it has (quite rightly in our humble opinion) won numerous awards including  Clio Award for InteractiveClio Award for Public Relations.  (Their follow-on effort Names for Change is also engaging and is my personal recommendation for a meaningful father's day gift.)

Well designed interactivity costs money and must be well thought out - but meeting your audience with something that they can personalize or "drive" helps to build a stronger relationship.  So consider trying something different, unique and special.

If you'd like to talk more on the principals of interactivity and gamification of content, we'd love to brainstorm with you!  Please click below to set up time.

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Topics: inbound marketing, Content Strategy