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Latest News on SEO and the importance or URL Structure

Posted by Karen Atkinson on Apr 17, 2015 7:16:00 PM

News just in from google on SEO....:SEO

Source:  google go to the link here

"Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.


Structured data site names and URLs

As part of this launch, we’re also introducing support for structured data for websites to signal to our algorithms:
  • The website name to be used instead of the domain name
  • The URL structure of the URL as breadcrumbs

For more details and code examples, please see our structured data documentation for providing site names and breadcrumbs. "



If you are at all unsure about what this means to you, your SEO and your website visitors experience please just give us e a call and I will talk it through.  Your URLs should be the structre and foundation to your building.  The blog posts then softly furnish it and attract people to come in and look around.



Topics: SEO for your business