Mediaholix Blog

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Content Marketing: What Is It and Should You Do It?

A friend in the marketing profession came home from work and said she’d had a full day session on content marketing… but dismissed it as just another buzzwordy trend. On the one hand, I understood. To some degree, content marketing is, well,...

The importance of good images for Instagram

I write content but mostly I am also a corporate and commercial photographer.  December 2017 I had some very exciting news.  I found out I had won Theo Paphitis’ #SBS, or Small Business Sunday.  

#SBS was set up by Theo Paphitis (of Dragon’s Den...

Starting with Inbound

So there’s a new way to generate leads for your business which for those hardened sales professionals may seem slightly counter intuitive. But it’s true, read on, inbound is here, cold calling and email spamming are a thing of the past.

[Webinar] Social Media Savvy 101: Facebook Content Strategy

I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.)  But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.

Thought Leadership:  What is it and Should You Do It?

Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal.  To best answer their question, we set about looking at all the best practices around this topic.

How to set an ideal marketing budget? 5 Tips.

This is the top question I get asked when meeting with new clients (startups, mostly!)

What is message mapping and should you do it?

A Compelling, Up-to-Date, Message Mapping = A Must Have Marketing Resource

Why are personas important?


Shakespeare - Just who were you supposed to be writing for...

Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.

We were going to write an article about how...


How is Conversion Rate Optimsation related to Click Through Rate?


What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to...

How Social Media has Helped england rugby

How Social Media helped England Rugby get into the record books off the pitch.

This time last year, the Rugby World Cup was something to look forward to. As the host nation, we were going to do it bigger and better than anyone else, on and off...