I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.) But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.
Last fall a client contacted us to ask what we thought of “Thought Leadership” as a strategy they might try to achieve a certain goal. To best answer their question, we set about looking at all the best practices around this topic.
This is the top question I get asked when meeting with new clients (startups, mostly!)
A Compelling, Up-to-Date, Message Mapping = A Must Have Marketing Resource
Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how...
How is Conversion Rate Optimsation related to Click Through Rate?
What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to...
How Social Media helped England Rugby get into the record books off the pitch.
This time last year, the Rugby World Cup was something to look forward to. As the host nation, we were going to do it bigger and better than anyone else, on and off...
Hello.
Head above water! Breathe. Reflect.
I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that...
Here at Mediaholix Central, we get very excited when we see other marketers doing great work. Read along as we give a quick shout out to 2 fellow marketers doing innovative work.
As companies strive to become more constantly connected and relevant to their customers via online communications, the point of connection is the individual usually known as the Community Manager. Therefor as you can imagine, it is promising...
