I write content but mostly I am also a corporate and commercial photographer. December 2017 I had some very exciting news. I found out I had won Theo Paphitis’ #SBS, or Small Business Sunday.
#SBS was set up by Theo Paphitis (of Dragon’s Den fame) in October 2010 to celebrate and reward small businesses via Twitter, and I was lucky enough to be chosen as a winner. I didn’t submit my Tweet about my corporate photography, or my blog writing, but about my ever growing niche, Smartphone Photography and Instagram workshops.
How Smartphone Photography and the Instagram workshops came to be
A few years ago I watched a You Tube video of my photography hero Lara Jade take part in the ‘Cheap Camera Challenge’ (https://www.youtube.com/watch?v=jDAnNjRJxOQ) and it totally changed the way I viewed photography.
Do we rely too much on the equipment we have in order to produce the images we are after?
I always chuckle when I see photographers list what brand and equipment they use on their websites - have you ever seen a chef list what oven is in their kitchen to create their masterpiece? Lets face it, most pub kitchens aren’t the best equipped, but still serve fantastic food. Would their choice of kitchen equipment sway your decision as to whether to eat there, or would you let the food do the talking? It’s the same thing for photography.
For me Photography should be available to everyone.
Smartphones are not advertised on the fact that you can make phone calls and send texts - the main selling point for them are the cameras, social media and connectivity. We all have the equipment to take great photos in our hands, we just need to know how to use it - composition and light are the main features for all photography, whether you are using a £20,000 Hasselblad or a cheap kid’s camera.
How many of you asked for a DSLR for Christmas, used it 3 times, then never took it out again? Don’t get me wrong, there is still a very valid place for pro photographers (I don’t want to do myself out of a job!), and also there are situations when you need the right equipment for the right job, but it is exciting that mobile photography is starting to be recognised as a skill too (see The Telegraph’s 2017 Mobile Phone Photography Awards - http://www.telegraph.co.uk/news/2017/04/20/mobile-photography-awards-winners-runner-ups/)
So, how do I attract people to my Smartphone Photography workshops, webinars and in-house corporate training programmes?
Since my #SBS win, my Twitter has gone crazy. My Instagram is steadily growing (organically I might add), and is linked to my website, thus helping with SEO, and I am connecting with marketing and social media managers via LinkedIn and face to face networking.
All this means nothing though if you can’t direct all this interest to your website, and more importantly make them stay long enough to enquire further or make that sale. This is where you need to have the right magic (AKA inbound marketing) going on behind the scenes.
I have had an amazing year growing my Smartphone photography workshops alongside my corporate and commercial photography, with my #SBS win being the final cherry on top. I have become an official Airbnb Experience host holding Smartphone Photography walking tours in Camden (London), as well as being a recognised activity for employees working in The Shard. 2018 is going to be very exciting, and I can’t wait to see where my trusty phone will take me.
If you would like to know more about my workshops please register your interest using this form and I can get in touch.
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