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Content Marketing: What Is It and Should You Do It?

A friend in the marketing profession came home from work and said she’d had a full day session on content marketing… but dismissed it as just another buzzwordy trend. On the one hand, I understood. To some degree, content marketing is, well,...

Need an ECommerce Storefront? My Week with Shopify (and Chocolate)

My dear friend Mary makes the best chocolate.  From truffles to bars to dipped fruit, she has a unique gift.

Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a...

Is Growth Hacking the New Black?

(or just the same old BS with some great new buzzwords?... read on!)

Spring Cleaning Your Marketing Closets

As you approach the completion of winter/spring programs, do you feel a somewhat overwhelmed?