A friend in the marketing profession came home from work and said she’d had a full day session on content marketing… but dismissed it as just another buzzwordy trend. On the one hand, I understood. To some degree, content marketing is, well,...
So there’s a new way to generate leads for your business which for those hardened sales professionals may seem slightly counter intuitive. But it’s true, read on, inbound is here, cold calling and email spamming are a thing of the past.
I've been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google and Apple.) But I willl confess, I got a tingle when a friend asked me if I'd like to interview for a project at Facebook.
When people think of Content Marketing, one of the first best practices is to try and connect with the audience’s deepest needs, the individuals truest self. As Content Marketing Strategists, we love to highlight and salute great examples of...
At Mediaholix, we get very excited when we have "Aha!" moments around Content Strategy, and we know you do too. Whilst participating in an excellent content strategy MOOC on Coursera, we learned some very helpful tips to improve the quality of...
As digital marketers, we LOVE to see you our customers interacting with our content. A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.
In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...). With their expertly crafted video, they served up a well received wink and self...
