If you work in marketing or sales then there's a pretty good chance you use and understand the need for defining personas and therefore know how effective they are for creating your product offer and attracting new clients. There's no doubt that...
A friend in the marketing profession came home from work and said she’d had a full day session on content marketing… but dismissed it as just another buzzwordy trend. On the one hand, I understood. To some degree, content marketing is, well,...
So there’s a new way to generate leads for your business which for those hardened sales professionals may seem slightly counter intuitive. But it’s true, read on, inbound is here, cold calling and email spamming are a thing of the past.
Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how...
How is Conversion Rate Optimsation related to Click Through Rate?
What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to...
Hello.
Head above water! Breathe. Reflect.
I haven't blogged of late as I've been busy setting up the Inbound campaign for a client about to launch a major technology. Busy, yes but loving it, because Inbound Methodology gives us a playbook that...
Here at Mediaholix Central, we get very excited when we see other marketers doing great work. Read along as we give a quick shout out to 2 fellow marketers doing innovative work.
As digital marketers, we LOVE to see you our customers interacting with our content. A lot of the information we share is one-to-many, and we get feedback from likes, shares, retweets, and comments.
In last month's winners, we highlighted Pizza Hut for understanding what their target audience values (hint: it's not nutritionally void pizza like foodstuffs...). With their expertly crafted video, they served up a well received wink and self...
6 Easy Steps to Perfect Webpage Structure
In our last SEO related blog post, one of our "do's" (that can get you onto page 1 of Google searches) was to structure your pages well. Given the amount of requests we go on what that actually means, we...
