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Need an ECommerce Storefront? My Week with Shopify (and Chocolate)

My dear friend Mary makes the best chocolate.  From truffles to bars to dipped fruit, she has a unique gift.

Fortunately for those that love her gift, she opened a shop and produces and sells it. (Oh, the sea salt caramel truffles...) She has a...

Zen and the Art of Inbound Marketing: 3 Truths and How to Apply Them

In Zen and the Art of Motorcycle Maintenance, the author Robert M. Pirsig's thesis is that to truly experience a fulfilling life, one must embrace the reality and requirements of the situation as it is, not as you wish it to be.

According to the...

Is Growth Hacking the New Black?

(or just the same old BS with some great new buzzwords?... read on!)

Spring Cleaning Your Marketing Closets

As you approach the completion of winter/spring programs, do you feel a somewhat overwhelmed?