If you work in marketing or sales then there's a pretty good chance you use and understand the need for defining personas and therefore know how effective they are for creating your product offer and attracting new clients. There's no doubt that...
Shakespeare - Just who were you supposed to be writing for...
Last Friday, (22nd April), saw the 400th anniversary of the death of The Bard, William Shakespeare, the incredibly famous play-write.
We were going to write an article about how...
