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Does Blogging Really Work?

It would seem these days that everyone is writing blogs, whether it's in the style of a personal journal, a means of being an influencer and creating a following or as a vehicle to promote a business, service or product. We're all being urged to...

CRO, CTR, SEO - WTF?

How is Conversion Rate Optimsation related to Click Through Rate?

 

What does Jeff Bezos, the CEO of Amazon and Jane, the owner of Candy Cart Co, a small candy cart sweet business have in common? They both have websites, and both want them to...